Creating a brand for a new shop filled with old treasures presents a unique challenge: making it feel both fresh and nostalgically warm. That’s precisely what Static Age needed.

To help the shopfront stand out amidst a sea of sleek sans-serifs and spark curiosity, I developed a custom logotype. This was paired with a deliberately imperfect brand motif resembling a television-dog—evoking a charming sense of nostalgia and connecting with a time gone by.